Duration: 15 Weeks
Industrial Design Capstone
Individual Project
Focus: Financial Well-Being for Student Athletes
Tools Used: Figma, Premier Pro, CAD Modeling
In this project I was working in tandem with the Huntington Bank UX team based out of Columbus, Ohio.
Topic: Personal Finance & Wellbeing - users seeking clarity, growth, and control
Student athletes are faced with a lack of time and a lack of proper resources to assist them in their collegiate career and beyond. With the emergence of NIL (name, image, and likeness) contracts students now have the ability to capitalize on their name, but many athletes don’t know the best route for them. Huntington Horizons is a business model that will allow athletes to have secure and easy NIL transactions with Huntington exclusive contracts. They will also provide a platform for athletes to connect with financial advisors and be able to have dialogue with many parties at the same time. This platform will give athletes the keys to a better understanding of the benefits of investing and how small transactions can create large long-term dividends. Creating these pathways will not only create endless opportunities for athletes in their collegiate career, but it will set them up for long term success.
Design Conjectures
Below are four design conjectures that acted as an iteration method to build off of secondary and primary research regarding my topic. These conjectures are meant to act as 'bad ideas' to work from. In each area of research I found problematics and these deal with these problematics in various ways.
Final Deliverables
In conclusion of my Senior Capstone I produced two separate deliverables. For the first phase of the user journey I created a pamphlet that the student athletes would be given and would be scattered around campus to prompt them to join the Horizons program. For the second and main phase of the user journey I created the framework for the Horizons app which would allow the athletes to view various screens and allow them access to different features available to them and their network.
Recruitment Pamphlet Given to Student Athletes at Orientation
Home Screen in Huntington Horizons
Three Supplemental Screens from left to right: Investments, Chat, and NIL Marketplace
Denman Research Forum
At the conclusion of my senior year at The Ohio State University I had the privilege to present my research and earn research distinction. I created a separate poster for this event which summarized my research findings and presented for 3 separate judges.
